Wall Street Journal predicts Opening Weekend

The Wall Street Journal  posted about marketing for the movie, how it could make $100 million opening weekend, and about how 48% of males want to see it.

"The movie doesn’t open until March 23, but soothsayers are already predicting an opening-weekend gross in excess of $100 million. Barclays Capital estimates that the movie will generate $275 million domestically, on par with the most recent installment of the “Twilight” series. The studio, Lionsgate, is hoping to launch a multibillion-dollar franchise. Expectations have already sent its stock price soaring.
To avoid falling short of such lofty predictions, Lionsgate has been picking its way through a minefield of gender issues: reeling in male moviegoers without alienating core female fans. But male audiences, long the driver of blockbuster openings, have proved increasingly fickle as they divide their attention with videogames and other diversions."

You can read the entire article at the link above.