Archery is Back in Pop Culture

ABC News has done a great piece on how archery is back in pop culture by the Hunger Games and other movies out this year that focus on the sport.

"In addition to “The Hunger Games,” a slew of upcoming movies and TV shows feature characters who glamorize the age-old sport of archery, giving it a new edge.
The upcoming superhero movie “Avengers” features the character of Hawkeye, a sharp-shooting archer. “Brave,” a forthcoming Disney-Pixar animated movie, centers around a red-headed princess named Merida whose archery skills help her battle an evil lord. And the CW has announced a new TV show about “Green Arrow,” one of DC Comics’ heroes.
“Archery is definitely having its pop culture moment,” Iaconi said. “I have a feeling it’s the next big thing.”

They also talk about Jennifer Lawrence's archery training.

 "When Lorig, who lives in Los Angeles, got a phone call asking if she would coach an actress for an upcoming movie, she agreed without knowing any details.“They didn’t mention the name or anything in particular about her,” Lorig told ABCNews.com. “When I met her, I said, ‘What’s this movie you’re doing?’”
Lawrence told her about the books and Lorig Googled the series and her new student.
“I thought, ‘Oh my gosh. I’m working with a star,” said Lorig, who is originally from the country of Georgia. She and her 19-year-old son, also an archer, started reading the books and were immediately hooked.
Lawrence trained with Lorig, 38, and her son for 15 one-hour sessions.
“She did pretty good,” Lorig said. “She got snapped with the string once on the arm, but she’s strong. She won’t quit easily.”