Lionsgate released this statement today:
"The official merchandise will be a sampling of all licensed products for the film, with a concentration on apparel, accessories, and novelty items. THE HUNGER GAMES fan merchandise portal will allow fans to express their love of the story in the form of self-designed t-shirts, canvas bags, water bottles, and more than 250 other products. Aficionados can explore and design products for multiple mini-shops within the main portal that will each focus on the film’s major characters and Districts.
In a special promotion beginning on February 14th and continuing throughout the lifetime of the store, fans will also have a chance to create a free District ID Card* through a new exclusive Hunger Games Facebook application that will be available within the CafePress shop. Any fan that registers for an ID card through the app can claim a physical ID card that shows among other things their district and job assignment. Existing “citizens of Panem” can also claim their free The Hunger Games ID card* through the app.
“The Hunger Games is such a moving story of survival in so many ways, and it stays with its readers long after they put the book down,” said Marc Cowlin, Director of Marketing at CafePress.com. “We’re looking forward to seeing that same excitement that readers feel from the books and will see in the movie expressed in their designs on products for The Hunger Games fan portal and shop.”
“From Day 1, we have tried to make room for the enormous passion of The Hunger Games fans in our film’s marketing campaign, and this store is the perfect example of that approach coming to fruition,” said Lionsgate’s Chief Marketing Officer Tim Palen. “We’re proud to have worked with CafePress to provide a unified place where fans can get official film products, express their love for the story in their own voice, and become card carrying District citizens.”
I am so excited! I can barely type this because I can't wait to get my ID card!!
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