Netflix gets streaming access to the year’s biggest box office hits, The Hunger Games and The Avengers, beginning in early 2013 — but only 90 days after their releases on disc and Epix, reps for Netflix and the multiplatform pay-channel confirmed.ABC Family also has the rights to The Hunger Games but it will start 30 months after the release in theaters. No DVD/Blu Ray release date has been set, but the rumour is that it will be out in August or September. This could mean that it would be available on Netflix before the end of the year.
Online scuttlebutt had suggested that since Netflix and Epix signed an exclusive streaming deal in 2010 — an agreement that doesn’t expire until September — Netflix could have SVOD access toThe Hunger Games as early as this fall and The Avengers in early 2013.
The movies’ impressive theatrical runs portend successful retail releases both physically and digitally. That prospect puts lower margin SVOD on the low end of the distibution foodchain.
Source: Home Media Magazine
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